The Sales and Marketing Management Simulator has been developed to improve the way of learning. Specifically for studies of Business Administration, Management, Marketing and Market Research. As well as for Masters or postgraduate studies in the area of commercial management and marketing.
The user simulates strategic decision-making in an industrial company. This company manufactures televisions and air conditioning products in a competitive market, so the user will have to compete with four other companies.
In this simulator the user will have to make strategic decisions focusing on strategic marketing, operational marketing and communication decisions.
- University students in the area of business administration and management or marketing.
- Students on Master’s and postgraduate courses in the area of business management and marketing.
Competences and skills
- Teamwork, decision making, leadership.
- Management of material and human resources.
- Global vision.
- Commercial and marketing management.
- Skills to analyze the company and the macroeconomic environment.
- Competences to deal with different economic scenarios.
Polígono Industrial Axpe.
Av. Ribera de Axpe
Nº 11 Edificio A, Local 209
Erandio (48950), Bizkaia
Phone: (+34) 944 64 93 39
E-mail: [email protected]