The Sales and Marketing Management Simulator has been developed to improve the way of learning. Specifically for studies of Business Administration, Management, Marketing and Market Research. As well as for Masters or postgraduate studies in the area of commercial management and marketing.
The user simulates strategic decision-making in an industrial company. This company manufactures televisions and air conditioning products in a competitive market, so the user will have to compete with four other companies.
In this simulator the user will have to make strategic decisions focusing on strategic marketing, operational marketing and communication decisions.