Students will run their own business and compete against their peers to take over the market
Simulador de Marketing
Simulador de Marketing
Simulador de Marketing
previous arrow
next arrow


The Sales and Marketing Management Simulator has been developed to improve the way of learning. Specifically for studies of Business Administration, Management, Marketing and Market Research. As well as for Masters or postgraduate studies in the area of commercial management and marketing.

The user simulates strategic decision-making in an industrial company. This company manufactures televisions and air conditioning products in a competitive market, so the user will have to compete with four other companies.

In this simulator the user will have to make strategic decisions focusing on strategic marketing, operational marketing and communication decisions.


  • University students in the area of business administration and management or marketing.
  • Students on Master’s and postgraduate courses in the area of business management and marketing.


  • Strategic marketing.
  • Operational marketing.
  • Advertising and communication campaigns.

Competences and skills

  • Teamwork, decision making, leadership.
  • Management of material and human resources.
  • Global vision.
  • Commercial and marketing management.
  • Skills to analyze the company and the macroeconomic environment.
  • Competences to deal with different economic scenarios.


This simulator can be customized and adapted to users needs.

Other simulators


The Island

Strategy Management

GP Innovation





Business Plan

Contact us

Polígono Industrial Axpe.
Av. Ribera de Axpe
Nº 11 Edificio A, Local 209
Erandio (48950), Bizkaia

Phone: (+34) 944 64 93 39

E-mail: [email protected]